Troubleshoot Shop Direct Listing Errors
Learn how to diagnose and resolve Shop Direct listing errors.
This page covers errors that you might encounter when you submit and manage Shop Direct listings. Use the processing report from your feed submission to identify errors, then refer to the error reference to resolve them.
Shop Direct is available in the US store (ATVPDKIKX0DER) only. For an overview of how Shop Direct works, refer to What is Shop Direct?
Check the processing report
After you submit a feed, retrieve the processing report to identify errors. For details on retrieving the processing report, refer to Step 4 in Create a Shop Direct Listing Without Variations.
To include listing issues in the processing report, set the feedOptions.includedData parameter to include issues when you submit the feed. The report always includes issues that prevent message acceptance, regardless of this value.
Error reference
| Error code | Cause | Resolution |
|---|---|---|
| 8801 | The product data that you submitted has the same variation attribute as another SKU in the variation family. | Check whether the variation attribute falls under the accepted variant-identifying properties in the Google product feed schema (color, size, material, pattern, age_group, or gender). If the variation attribute is not in the accepted list, remove the item_group_id field and resubmit the product as a standalone listing. |
| 13013 | The product was not successfully created in the catalog, so creating an offer is not possible. This error is often paired with another error that describes the product creation problem. | Address any accompanying errors that describe why the product wasn't created. |
| 20000 | Your image can't be downloaded due to a timeout. | First, check if the URL opens in your browser. If the URL doesn't open, upload your media to a reliable media hosting service and try again. If you've successfully used this domain before, wait 15-20 minutes and resubmit the image; the server might be temporarily slow. Double-check the URL for any typos before you resubmit the image. For more information, refer to https://sellercentral.amazon.com/help/hub/reference/external/GWE4P3MRZPT2ZDW5. |
| 100390 | Product is not currently eligible for Shop Direct. | Do not include the ineligible product in your feed. |
| 100477 | A product doesn't comply with all applicable laws, regulations, standards, and policies. | For more information, refer to https://sellercentral.amazon.com/help/hub/reference/external/G55N3JF2WQS7RVNE |
| 100893 | You submitted a product as part of a variation family but the submission lacks one or more options needed to join the family successfully. The product will surface as a standalone product until you resolve this issue. | Add the varying options (for example, size, color, material, age, gender, or pattern) required for the product to join the family. |
| 101283 | The product lacks information that is important for helping customers make purchasing decisions. | Add the suggested information to an appropriate product attribute or in the product name or description. |
| 101285 | Attributes in the product conflict with each other. | Update the conflicting attributes to be consistent with each other. |
| 101310 | An image doesn't meet Amazon's image policy. | Upload a compliant image. |
| 300403 | Amazon receives a 403 HTTP status code when attempting to access the image that you uploaded. | Make sure that the image is publicly accessible by opening the image in a browser outside of your network. Verify that your server isn't under maintenance and that your firewall settings allow Amazon's servers to access the media. Also confirm that your media server follows standard HTTP protocols. |
Updated about 1 hour ago