Industry Vertical Pricing Audience Values Available in EU, JP, and CA Amazon Stores

Starting October 29, 2026, the Listings Items API will accept new Industry Vertical Pricing (IVP) audience values in the purchasable_offer.audiencefield for eligible third-party sellers in the EU, JP, and CA Amazon stores.

Industry Vertical Pricing (IVP) allows sellers to set industry-specific prices for B2B buyers based on their industry segment (such as Education, Healthcare, or Government). IVP supports both single unit discounts and quantity discounts. This expansion follows the US launch of IVP support in May 2026.

The Listings Items API (/listings/2021-08-01/items/{sellerId}/{sku}) is expanding the set of supported values for thepurchasable_offer.audiencefield. This update introduces new audience values corresponding to IVP program segments.

This is a backwards-compatible, additive change. No existing API operations, endpoints, request parameters, or response structures are modified. The purchasable_offer.audiencefield already accepts string values; this update expands the set of accepted values to include IVP segment audiences, in addition to the existing B2Band ALLaudiences. Applications that do not use IVP audiences are not affected.

Which Amazon Stores are affected?

This change applies to the following Amazon stores:

United Kingdom
Germany
France
Italy
Spain
Japan
Canada

Who is affected?

Developers with applications that use the Listings Items API to create or update listings with the purchasable_offer.audiencefield are affected by this change. Sellers must be enrolled in the Amazon Business Industry Vertical Pricing program to use these audience values.

What action is required?

For developers not using IVP audiences: No action is required. Existing integrations will continue to function without modification.

For developers who want to use IVP audiences via API:

Update your Listings Items API integration to submit the new IVP audience values in the purchasable_offer.audiencefield when creating or updating listings.
Refer to the updated API documentation for the full list of supported IVP audience values and usage guidance.
Ensure that sellers are enrolled in the Amazon Business Industry Vertical Pricing program before submitting IVP audience values. Contact your Amazon Business representative for enrollment details.

For more information

To learn more about the Listings Items API and IVP audience values, refer to Manage Amazon Haul, Advanced Multiple-Offer, and Multiple-Fulfillment Use Cases.